Digital Marketing & E-Commerce

Malla Reddy University offers Under Graduation programs in Digital Marketing & E-Commerce as part of their Bachelor of Business Administration (BBA) and Bachelor of Business Administration (Hons.) degrees.

Here are the details:

1. BBA (3 years): This program provides a comprehensive foundation in business administration. Students can specialize in various areas, including Digital Marketing. The curriculum covers essential business topics along with industry-relevant skills.

2. BBA (Hons.) (4 years): The four-year BBA (Hons.) program offers an extended duration for in-depth learning. Students can choose from specializations such as Business Analytics, Digital Marketing, Logistics Management, Marketing, Finance, Human Resource Management, Banking and Insurance, International Business, Aviation and Tourism Management, and Agri Business Management.

3. Digital Marketing & E-Commerce: As part of these programs, students learn about digital marketing strategies, e-commerce platforms, online advertising, social media marketing, search engine optimization (SEO), and other relevant topics. The focus is on preparing students for the dynamic digital landscape.

4. Faculty Expertise: The Department of BBA has highly qualified faculty members, many holding PhDs from elite institutes. They aim to transform students into successful entrepreneurs and modern-day managers capable of handling complex organizational and community challenges.

5. Holistic Development: Apart from academic activities, the department encourages students to engage in community projects, summer internships, and dissertation work. Co-curricular and extra-curricular activities contribute to students’ holistic development.

For more information, you can visit the official page of the Department of BBA at Malla Reddy University. If you have any specific questions or need further details, feel free to ask! 😊